The interview series with employees of the dataglobal Group
How long have you been working for the dataglobal Group?
In January it will be 3 years.
What are your tasks as Head of Marketing at the dg Group?
Our current focus is on expanding the dataglobal Group brand and the associated communication channels in order to increase awareness and reach. We are currently focusing on optimizing our website and further developing our LinkedIn presence.
Another important topic is the consolidation of the various brands and business units. We are currently developing concepts to strengthen their visibility in the long term.
We are also already planning campaigns for the coming year. We are implementing independent campaigns for our partners and potential new customers, as well as campaigns that we would like to design and implement together with our partners.
You have held various positions in the dg Group, from online marketing to project management and now as Head of Marketing. What were the decisive steps or experiences that shaped your path in the company?
What has always characterized me – and what I see as one of my greatest strengths – is my hands-on mentality. I’m not someone who simply lets tasks pass me by. When I realize that my expertise is needed, I volunteer to help out.
In online marketing at dataglobal, I have already taken on responsibility for partner marketing. I was responsible for providing suitable material and organizing webcasts. Over time, I became increasingly involved in strategic projects. When the eleven brand was added, I had the opportunity to develop the marketing for this brand independently and from scratch. This gave me the opportunity to show that I am not afraid to start projects from scratch and build something new.
Another important milestone was my significant involvement in the branding of the dataglobal Group during its creation. I was also able to take on project management and campaign management in the marketing team. I broke down strategic goals into specific operational tasks and distributed them efficiently.
Thanks to my commitment and performance for the team, I was eventually offered the opportunity to take on the role of Head of Marketing.
What would you describe as your personal vision for marketing at the dg Group, and how has this vision changed over the course of your career?
My vision is that we work together as a team to establish the dataglobal Group as the leading brand for the digital workplace in Europe. Although we are a small team, we have immense expertise and I wish us all the success we deserve. It would be great if our campaigns are not only noticed, but also admired – that people say, “Wow, what this team has come up with is impressive.”
I am particularly looking forward to deepening our cooperation with our partners and implementing even more exciting projects together with them.
My vision has evolved over time with the growth of our company and the new brands that have been added. Today, I see a bigger, more cohesive picture for the digital workplace. With even more input, even more expertise and many great new colleagues, we have the opportunity to make this journey even more successful and to better understand and meet the needs of our customers.
How is the cooperation with colleagues and the general atmosphere in the team and in the Group in general?
Our collaboration is diverse, as we come from different companies and units. However, what unites us all is our openness and willingness to help. Everyone is willing to help others, provide valuable input and work together on projects.
Another important aspect is the great trust we have in each other. When colleagues from other locations approach us, they know that we take their ideas and wishes seriously and create something great from them. It is precisely this trust and openness that we need to maintain – they are a key part of our strength.
What do you particularly appreciate about the dg Group as an employer, and are there certain values or principles that make the company a special place to work for you?
Working from home, absolutely! That’s a point that I’m sure many people appreciate. The flexibility that comes with it is a great advantage that I personally really enjoy. As a dog owner, I’m also happy that I can bring my dog with me to any location – and that he’s welcome everywhere.
What I also really like are the values and principles that are practiced here, especially the opportunity to show ownership. No matter what the topic is: if you have an exciting idea, you get the chance to take over the project and drive it forward. You can put together your own team to work with and have the freedom to try things out and develop the idea further. I think that’s great!
Would you recommend the dataglobal Group as an employer?
Yes, definitely, but I think everyone should be aware that a willingness to change is essential. You have to be someone who likes to get stuck in and work actively. We are a company that not only manages agencies, but also develops and implements a lot ourselves.
If you’re ready to shape new processes and get actively involved, you’ve come to the right place and have the opportunity to achieve a lot.
Thank you very much for the interview, Sabrina!
Apply now to the dataglobal Group
Are you interested in becoming part of the dataglobal Group and working with us to realize the vision of the Digital Workplace for our customers? We are always on the lookout for new talent, whether in software development or in other areas such as sales, consulting, etc.
Take a look at our current vacancies and see if there is a suitable position for you. We look forward to hearing from you!
